| The
Product |
|
Line
of commercial pumps, meters and transfer systems |
| The
Need |
|
Stimulate
increased levels of sales among distributors |
| The
Solution |
|
Co-op
advertising program with promotion kit for company distributors |
| The
Result |
|
Distributors
extremely positive about the co-op advertising kits, with distributor
sales increasing dramatically |
| SDA
Service |
|
Channel
Marketing - Distributor co-op advertising kit |
CHANNEL
MARKETING > INGERSOLL-DRESSER 
