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| The
Product |
|
Group
Travel |
| The
Need |
|
Develop
qualified leads for incentive group travel |
| The
Solution |
|
Telemarketing to qualify 20,000 travel executives plus a 3-part
direct mail program |
| The
Result |
|
13%
response to mailings resulting in the generation of 900 leads
and $1.7 million in sales |
| SDA
Service |
|
Sales
Building -- business telemarketing, database building and response
generating direct mail |
|
|
HOSPITALITY
& ENTERTAINMENT > AMERICAN
HAWAII CRUISES 
