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<<
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>>
| The
Product |
|
Whirlpool
Bath Product Line |
| The
Need |
|
Educate
and provide incentives to plumbing contractors, home builders
and remodelers to increase sales of new whirlpool bath line |
| The
Solution |
|
Product
videotape and planning guides, incentive program and sweepstakes
overlay for contractors, builders and remodelers |
| The
Result |
|
Motivated
contractors to "sell up" whirlpool bath options; program
had modest sales results |
| SDA
Service |
|
Incentive
program, sweepstakes promotion, builder/contractor training
materials and sales literature |
|
|
INCENTIVES
> AQUA GLASS CORPORATION 
