| The
Product |
|
Dental
Insurance |
| The
Need |
|
Increase
Delta's working relationship with insurance brokers and consultants
and generate sales with new employers in TN through broker referred
business |
| The
Solution |
|
Acquire and utilize state lists of insurance brokers and consultants
and create a themed incentive program to enlist and motivate
targeted brokers and consultants |
| The
Result |
|
Surpassed
goals and built a strong relationship with over 500 individual
brokers; overall sales increased by15% over prior year |
| SDA
Service |
|
Incentive
programs extending over three years |