| The
Product |
|
Tracer
Naturalyte Insect Control |
| The
Need |
|
Create
awareness, educate and build genuine interest and excitement
among dealers |
| The
Solution |
|
Dealer Education and Incentive Program |
| The
Result |
|
37%
participation by dealer sales reps in the self-test on Tracer;
91% qualified for prize drawing |
| SDA
Service |
|
Channel
Marketing -- Dealer Training and Incentive Program |
INCENTIVES
> DOW ELANCO 
