| The
Product |
|
Full
line of pest control products |
| The
Need |
|
Motivate
distributors to switch customers from competing products to
the FMC line |
| The
Solution |
|
Incentive program for distributors and pest control operators/businesses,
along with strong POP materials and a direct mail campaign |
| The
Result |
|
30%
of pest control operators receiving mailings enrolled, resulting
in substantial increase in sales over prior year |
| SDA
Service |
|
Incentive
program, direct marketing and awards fulfillment for two years,
with training of FMC management for future in-house program
management |
INCENTIVES
> FMC PEST CONTROL 
