| The
Product |
|
NALCOlab
Mobile Testing Service |
| The
Need |
|
Increase
awareness and generate additional revenue through onsite delivery
of laboratory services |
| The
Solution |
|
Create
new image by renaming the service "NALCOlab" and developing
a logo; incorporate an incentive program with a 3-D package
containing program details for sales representatives. Repaint
company mobile lab trailers with the new logo graphics |
| The
Result |
|
New
brand name and logo well received and supported by the sales
force. Increased quality image and service identity among customers |
| SDA
Service |
|
Sales
Building, Branding, and Incentive Programs |
INCENTIVES
> NALCO CHEMICAL COMPANY 
