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| The
Product |
|
Consumer
telephones |
| The
Need |
|
Incentives
to motivate independent rep firms to exceed sales objectives
|
| The
Solution |
|
Incentive
program with four dimensional mailings and an offer for train
trip prizes that included the Orient Express, Midnight Sun in
Alaska and more |
| The
Result |
|
Increased
sales more that $1 million above the quotas for all rep firms |
| SDA
Service |
|
Sales
incentive program |
|
|
INCENTIVES
> SOUTHWESTERN BELL 
