| The
Product |
|
Foodservice
Conveyor Systems |
| The
Need |
|
Secure
requests for quotes (RFQs) and increase awareness of company's
conveyor products among both dealers and consultants |
| The
Solution |
|
Dealer
incentive program with offer for $500 bonus extended through
direct mail that included a premium to solicit database information
from consultants |
| The
Result |
|
Projections
substantially exceeded target: Nearly $1,200,000 in quotes,
over $500,000 in sales, and 12% response rate from consultants |
| SDA
Service |
|
Incentive
program and consultant direct mail campaign |
INCENTIVES
> SOUTHERN EQUIPMENT COMPANY 
