| The
Product |
|
Household
and business moving services |
| The
Need |
|
Build
business in low-volume first quarter |
| The
Solution |
|
Two-tiered
incentive program for all agencies and for individual agencies
to use internally |
| The
Result |
|
First
quarter revenues up 40% vs. prior year with 100 agencies participating;
tonnage up 34%; loads up 19% vs. prior year. Programs ran for
two years |
| SDA
Service |
|
Incentive
program |