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<<
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| The
Product |
|
Custom
engineered Metal Buildings |
| The
Need |
|
Recruit
new builders and contractors to carry the company's metal building
product line |
| The
Solution |
|
High
impact 3-dimensional direct mail, telephone, Internet, e-mail
follow-up campaign with an overlay sweepstakes designed to stimulate
appointments for the sales force. Shown above is a screen from
a special "playtowinwithabc.com" website SDA created.
|
| The
Result |
|
24%
total response from program, with 19% of those mailed to requesting
an appointment |
| SDA
Service |
|
Database/list
development, response generating direct mail, business telemarketing
and emailing, website and sweepstakes development |
|
|
INTERACTIVE
> AMERICAN BUILDINGS COMPANY
