| The
Product |
|
Tectyl
product line of undercoatings, oils and hard shell finishes
|
| The
Need |
|
Provide
an educational resource to Tectyl sales representatives |
| The
Solution |
|
CD-ROM
training program with an incentive overlay for completing the
training -- Internet based case study completion required for
incentive award. Actual training produced as a database of product
information -- over 100 products presented cost-effectively |
| The
Result |
|
Improved
product knowledge among channel sales force |
| SDA
Service |
|
Training,
distribution channel loyalty marketing, incentives |
INTERACTIVE
> DAUBERT CHEMICAL COMPANY (2 of 2) 
