| The
Product |
|
Full
line of pest control products |
| The
Need |
|
Motivate
pest control operators/businesses to purchase FMC's entire line
of pest control products |
| The
Solution |
|
Loyalty marketing program with incentives to expand purchases
utilizing direct mail and follow up telephone contacts |
| The
Result |
|
30%
of pest control operators receiving mailings enrolled, resulting
in substantial increase in sales over prior year |
| SDA
Service |
|
Loyalty
Marketing Program |
LOYALTY
MARKETING >
FMC PEST CONTROL 
