| The
Product |
|
"Alflex
EZ Flexible Conduit" (pre-installed pull-line within electrical
conduit) |
| The
Need |
|
Secure
stocking of the line within the sales channel -- manufacturer's
reps to present the line to distributors; distributors to stock
the line and recommend it to end users. |
| The
Solution |
|
A
direct mail program to all target audiences describing the product,
a special sampling program, and a product mercandising kit for
distributors and special sweepstakes promotional offer to electrical
contractors at the pont of sale. The benefit of the product
is a faster electrical installation. Thus, "Pull a Fast
One" on installations -- It's EZ" became the promotional
theme. Items depicted include a poster at the point of sale,
and direct mail materials. |
| The
Result |
|
The
program built excitement within the sales channel, and generated
moderate sample requests. Actual sales results are confidential.
|
| SDA
Service |
|
New
product introduction awareness and sales building. |
PRODUCT
LAUNCH > ALFLEX
