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| The
Product |
|
Sapstain
fungicide control for cut lumber |
| The
Need |
|
Create
awareness and introduce new product to generate sales rep appointments
and product sales |
| The
Solution |
|
Advertising, direct mail, telephone follow up campaign coupled
with a major trade show event to launch the new product |
| The
Result |
|
20+%
participation with $1.2 million in sales generated (ROI = $25
for each $1 invested) |
| SDA
Service |
|
New
product launch |
|
|
PRODUCT
LAUNCH > CHAPMAN CHEMICAL COMPANY
