| The
Product |
|
New
"Vortex" industrial pump |
| The
Need |
|
Generate
interest, appointments, and sales of a new pump line added to
the company's product line as a result of an acquisition. |
| The
Solution |
|
Following
list clean up, SDA developed a multi-touch direct response program
utilizing the company's existing selling materials coupled with
follow up telephoning. Hot leads were provided to the Fairbanks
Pump sales representative, who presented coffee mugs to prospects
at meetings. |
| The
Result |
|
With
a 12% response rate, the program generated 206 prospective customers,
and resulted in a clean list for future database marketing efforts. |
| SDA
Service |
|
New
product introduction awareness and sales building. |
PRODUCT
LAUNCH > FAIRBANKS MORSE 
