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| The
Product |
|
"BIG
JOE" 6-Roll Crusher System -- The Largest Coal Crusher
In The World |
| The
Need |
|
Introduce
the equipment to targeted decision makers for an upcoming special
event in the Powder River Basin, Wyoming |
| The
Solution |
|
Create
a special invitation only event where the machine can be demonstrated.
A unique name, high impact pop up brochure invitation to targeted
prospects, as well as event support materials -- i.e., special
presentation support, signage, napkins, shirts, spiral notebooks,
etc. |
| The
Result |
|
Sales
presentations were highly effective, with various sales leads
generated through the program. Actual sales are confidential |
| SDA
Service |
|
Product
Launch; Event marketing through direct mail; List management
and telephone follow up services. |
|
|
PRODUCT
LAUNCH > GUNDLACH
