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| The
Product |
|
"PROTYX"
Adjuvant |
| The
Need |
|
Secure
ag dealer stocking and promote awareness among growers as to
the product's efficacy in combating Asian Soybean Rust. As the
only adjuvant specifically designed to combat this blight, growers
would clearly benefit. |
| The
Solution |
|
A
Plant Health Planning Kit with a host of support materials was
developed for ag dealers. Materials included planning sheets,
grower brochures, Point of Purchase easles, co-operative advertising
and fund allowances that would be provided for stocking agreements.
To help motivate ag retailers, a sweepstakes offer for an Arctic
Cat 4X4 was also implemented. |
| The
Result |
|
Over
12% response from ag retailers to stock the product; product
sales exceeded program expectations -- actual sales information
is confidential. |
| SDA
Service |
|
Product
Launch, Lead Generation, Co-Operative Advertising and Loyalty
Marketing |
|
|
PRODUCT
LAUNCH > PRECISION LABORATORIES 
