| The
Product |
|
"Romar
Experience" individual serving pasta cooker. |
| The
Need |
|
Ensure
that a maximum number of the 500 Food Service Directors attending
an upcoming food service industry conference (National Association
of College and University Food Service Conference) stop by the
Prince Castle booth. |
| The
Solution |
|
SDA
contacted all attendees before the conference, informing them
that the Romar Pasta Cooker will be demonstrated. Following
the conference, SDA contacted attendees again to gauge reaction
to the product, inquire as to additional information requests,
as well as to identify new equipment purchase plans, and set
appointments. Existing product literature was utilized.
|
| The
Result |
|
A
77% telephone completion rate was achieved. 20% of completed
interviews constituted "hot leads" with whom the company's
sales representatives followed up. |
| SDA
Service |
|
New
product introduction awareness and sales building |
PRODUCT
LAUNCH > PRINCE CASTLE
