| The
Product |
|
Dual
Voltage Box, new electrical component |
| The
Need |
|
Build
awareness and increase orders by highly targeted electrical
contractors |
| The
Solution |
|
High
impact 3-D direct mail program with sample followed by telephone
follow up calls to set appointments |
| The
Result |
|
36%
response from program for an appointment or more product samples |
| SDA
Service |
|
New
Product Launch -- direct mail program and follow up phone call |
PRODUCT
LAUNCH > THOMAS & BETTS 
