| The
Product |
|
Uniforms
for industrial, institutional and retail personnel |
| The
Need |
|
Increase
sales by generating more appointments within a new market area
(convenience store chains) |
| The
Solution |
|
Three-dimensional
mailings extended a special limited time purchase offer to prospects |
| The
Result |
|
Significant
number of sales appointments set, with penetration of the market
achieved through incremental sales volume and profits |
| SDA
Service |
|
Product
launch within new marketing area |