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| The
Product |
|
Masonic
Membership |
| The
Need |
|
Create
positive awareness of the Masons within Missouri and provide
individual Masonic Lodges with professional tools to recruit
new members |
| The
Solution |
|
"Master
recruiter" training and recruitment materials for each
lodge coupled with recruitment tools for their use: PR, print
advertising, collateral materials, direct mail, and video |
| The
Result |
|
Very
positive results from lodges in state, with continued use after
six years |
| SDA
Service |
|
Special
Projects -- Recruitment Program |
|
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