| The
Product |
|
Business
and residential telephone services |
| The
Need |
|
Stimulate
excitment among call center sales force (70 branches; 3600 people)
to increase levels of product and service revenue |
| The
Solution |
|
Call
center display and support materials for Branch Managers to
use in weekly and monthly recognition award ceremonies; employees
received travel vouchers and merchandise awards for achieving
specific sales objectives. Materials included display, music
CD, special apparel, etc. |
| The
Result |
|
Highest
participation by call center sales force compared to all previous
award programs |
| SDA
Service |
|
Special
Projects -- Incentive program, POP, CD production services,
etc. |
SPECIAL
PROJECTS >
SOUTHWESTERN BELL TELEPHONE
