| The
Product |
|
Amusement
and entertainment |
| The
Need |
|
Build
consumer awareness of upcoming season attractions |
| The
Solution |
|
Colorful point of sale materials for distribution within businesses
in the St. Louis area; included advertising in local newspapers
and radio stations; PSA placements on local TV |
| The
Result |
|
Attendance
during the season increased dramatically over prior year |
| SDA
Service |
|
Special
Projects -- consumer awareness |
SPECIAL
PROJECTS > SIX
FLAGS OVER MID-AMERICA 
