SDA is not a "single solution" agency. We aren't going to push a new web page down your throat or try to persuade you to spend your marketing budget on media placements. SDA will customize a strategic direction that might include a mix of integrated, targeted marketing activities -- market testing, database marketing, sales lead gemeration management, sales support programs, outbound telemarketing services, media placements, and more.

Creative Strategy

Once your business needs are defined, a bell goes off, a ball rolls down a chute, the monkey gets a banana and talks to our creative staff. Actually, we'll start with the carrots. What kind of offer will induce a prospect to contact your rep? It's what induces the prospect to talk further. It's what the creative strategy builds upon.

Promotion Strategy

SDA produces business-to-business advertising; however, because targeted marketing and database management are often the most cost-effective strategies to meet client needs, a combination of direct mail and telephone contacts/follow-up have proven the most valuable strategies. A response vehicle -- either through a direct mailing, the telephone, or the web, can also work in conjunction with our eleads system.

Channel Marketing Strategy

Central to the work we perform is helping our clients to increase loyalty to the brand among channel partners. We accomplish this through programs that include the appropriate mix of services -- incentives, training, lead generation, sales promotion, etc. Promotional and creative elements are linked to this process.

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